Think of the Internet as a huge library and search engines like Google, Bing, or Yahoo as librarians. When you want to find something on the Internet, you ask the librarian (search engine) what you are looking for. Next, the librarian gives you a list of books (websites) that match what you requested.
Now, SEO is like organizing your book (website) in a way that makes it easy for librarians (search engines) to find and recommend it to people. Here’s how it works:
Using the right words: Just as you use certain words to find a specific book in the library, using the right words on your website helps search engines understand what your website is about. Is. These words are called keywords. So, if someone searches for “best pizza in town” and your website sells pizza, you’ll want to make sure those words appear on your website.
Making your website user-friendly: Imagine if a library had books scattered all over the place, with no clear organization. It would be hard to find anything! Likewise, a website that is difficult to navigate or takes forever to load will frustrate visitors. Search engines don’t like this, so they are less likely to recommend your website to others.
Getting other websites to recommend you: In a library, if many people recommend a particular book, it gains more credibility and is more likely to be recommended to others. Similarly, when other websites link to yours, it is like a vote of confidence. Search engines see this as a sign that your website has valuable information, so they’re more likely to show it to people.
Keeping your website updated: Just as librarians prefer to recommend new books, search engines prefer fresh content. So, regularly updating your website with new information or blog posts can improve its ranking.
Analyze your performance: Finally, just as a librarian keeps track of which books are popular, you should keep track of how your website is performing. This includes checking how many people are visiting your site, what pages they’re looking at, and where they’re coming from. This helps you understand what is working and what needs improvement.
Overall, SEO is about making your website more visible and accessible to people who are looking for what you have to offer. By improving your website in these ways, you increase its chances of being found and viewed by more people, just as a well-organized library attracts more readers.